Senior Brand Manager
Overview
TalentoHC has partnered with a leading global toy manufacturer with an award winning portfolio of wholly owned and licensed brands seeking a Senior Brand Manager.
As the Senior Brand Manager, you will be the strategic architect and commercial lead for the Boys Action IPs. You will translate consumer insights, competitive intelligence,
and global market trends into high-impact product line architecture and innovative go-to-market strategies. This role is located in West Los Angeles, CA and requires 4 days
on-site.
Responsibilities
- Lead the overall global brand strategy, positioning, and segmentation for assigned franchises
- Establish Slots and Rationale backed by data analysis and steer Design/PD to support line development based on S&R- this includes exclusives (channel/regional), line extensions, key drivers and innovation
- Partner with PD/Design to support product approvals that hit financial and strategic objectives
- Analyze Global POS performance and competitive landscape
- Partner with Sales to identify retail exclusives, optimize SKU assortments and align on feasibility, intent, and demand for products within the line
- Rationalize SKUs based on market performance, sales feedback, and company objectives
- Collaborate with retail development teams to support channel-specific strategies and growth opportunities such as exclusives (by retail channel, price point/feature driven)
- Lead cross-functional marketing planning to support key drivers and new item/brand launches
- Perform social listening and track fan/consumer sentiment to inform product and marketing decisions
- Ensure product storytelling aligns with brand strategy and supports commercial objectives
- Leverage data and insights to prioritize innovation, rationalize SKUs, drive commercial growth and provide actionable insights to Product, Sales, and Marketing partners
- Lead day-to-day licensor relationships, including launches, toy fairs, and brand events
- Mentor Brand Managers / Associate Brand Managers and provide strategic guidance on execution
- Work with PD counterparts for tooling approval prep, retail rationalization, and financial foresight to support product approvals that can be justified based on hitting key margins and company needs.
- Work closely with international sales and marketing teams to identify global opportunities within the product line and marketing vehicles to support them
Requirements
- Bachelor’s degree industry relevant field is a plus
- 5+ years relevant marketing, brand, or product management experience specifically in the Toy & Entertainment industries
- 3+ year of direct leadership experience. Leadership skills: can train, mentor, coach, inspire, motivate, and develop others.
- Strong proficiency in Microsoft Office & G-Suite
- Previous experience managing licensor relationships
Base Salary: $110,000-$140,000 (dependent on candidate experience)
TalentoHC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams yet. Our success is driven by our unwavering commitment to fostering an
inclusive and diverse workforce, embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer.
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