Title: Regional Sales Manager – New England
Location: New England – MA, CT, RI, NH, VT, ME / Remote / 40% Travel
Employment Type: Full-Time
Experience: 7+ years
About the Opportunity
Talento has partnered with a fast-growing, innovative CPG company to identify a Regional Sales Manager – New England to lead expansion across a high-growth, better-for-you product portfolio. This role is responsible for driving strategic growth across grocery accounts, managing both direct relationships and distributor/broker networks. The ideal candidate will combine strong customer leadership, data-driven selling and cross-functional collaboration to deliver profitable growth, expand distribution and elevate in-store execution.
Key Responsibilities
- Own and grow a portfolio of grocery accounts (direct and distributor-supported), building strong relationships with buyers, category managers and key stakeholders
- Deliver against net sales, revenue and profitability targets for assigned accounts
- Develop and execute customer-specific strategies, including promotional planning, assortment expansion, pricing and shelving initiatives
- Build annual and quarterly promotion calendars in partnership with cross-functional teams to drive profitable volume growth
- Leverage syndicated data and insights to inform strategy, identify opportunities, and create compelling, fact-based selling presentations
- Partner closely with Marketing to develop shopper marketing programs and retail activation strategies that increase velocity and brand visibility
- Lead new item launches and distribution gains, ensuring strong execution at shelf
- Manage broker and distributor partners, aligning on priorities, driving accountability, and ensuring execution at both HQ and field levels
- Oversee trade spend planning and optimization, partnering with Sales Planning to improve ROI and effectiveness
- Develop accurate forecasts and demand plans in collaboration with Supply Chain and Customer Service teams
- Ensure operational excellence, including contract management, item setup and promotional execution
- Travel up to 40% for customer meetings, market visits, broker engagement and industry events
Qualifications
- Bachelor’s degree in Business, Marketing, or related field
- 7+ years of CPG sales experience, with a strong track record of driving growth in grocery/retail channels
- Experience managing both direct accounts and broker/distributor networks
- Proven success working with grocery retailers such as Wegmans, Hannaford, Shaw’s, Price Chopper, Big Y and Tops
- Strong analytical skills with experience leveraging syndicated data (e.g., IRI, Nielsen) to drive insights and strategy
- Demonstrated ability to manage trade spend, forecasting and promotional effectiveness
- Highly motivated, results-oriented, and capable of thriving in a fast-paced, entrepreneurial environment
- Excellent communication, collaboration and organizational skills
- Ability to travel approximately 40%
About TalentoHC
Build Your Best Team Yet
Executive Search | Talent Strategy | Human Capital Consulting
TalentoHC is a global executive search and human capital consulting firm helping organizations build high-performing leadership teams that drive growth and transformation. The firm partners with companies across industries including technology, aviation, hospitality, media, and professional services to identify and place senior leaders who shape organizational strategy. Through a human capital-centric approach, TalentoHC supports organizations navigating leadership change, strengthening talent strategy, and building teams capable of delivering long-term enterprise value.
Equal Opportunity Employer
TalentoHC is an equal opportunity employer committed to fostering an inclusive workplace that values diverse backgrounds, perspectives, and experiences. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.