Digital Product Manager – CMS / Sitecore
The Digital Product Manager – CMS / Sitecore is responsible for leading the strategy, development, and optimization of digital experiences powered by Sitecore across the consumer booking journey. This role owns the full product lifecycle for Sitecore-based solutions—from ideation and capability enhancements to deployment, optimization, and long-term governance.
You will work closely with stakeholders, content teams, engineering, QA, IT, UX/UI designers, and other cross-functional partners to ensure our Sitecore platform delivers seamless, personalized, and high-performing digital experiences that meet business goals and exceed customer expectations.
This position combines strategic vision with hands-on product ownership of Sitecore, offering the opportunity to shape digital content management capabilities, streamline workflows, and drive measurable business impact.
Key Responsibilities
- Own the Sitecore CMS roadmap—manage platform enhancements, module implementations, and integrations that support the end-to-end consumer booking journey.
- Lead the full product development lifecycle within Sitecore, from concept and backlog management to release and ongoing optimization.
- Define and prioritize CMS-related features, maintain a Sitecore-specific product backlog, participate in Agile/Scrum ceremonies, and ensure timely delivery of high-quality digital solutions.
- Partner with content, marketing, and CRM teams to develop workflows that maximize efficiency, personalization, and content governance in Sitecore.
- Collaborate with UX/UI design partners to create engaging, user-friendly experiences and ensure Sitecore templates and components support brand and accessibility standards.
- Conduct usability testing, gather user feedback, and apply insights to continuously improve Sitecore-driven digital products.
- Establish and monitor KPIs specific to Sitecore performance (site speed, personalization success rates, SEO impact, content engagement) to drive optimization.
- Stay up-to-date on Sitecore product updates, best practices, and emerging technologies, advising on opportunities for innovation and scalability.
- Deliver clear stakeholder communications, including status reports, presentations, training materials, and post-launch analyses for Sitecore projects.
- Promote CMS process improvements and best practices to improve collaboration between business users and technical teams.
Qualifications
- Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related discipline (Master’s degree in a technology-related field preferred).
- 5+ years of experience in digital product management with 3+ years of hands-on Sitecore CMS product ownership in an Agile environment.
- Proven track record of delivering impactful digital products and content experiences within enterprise-level CMS environments.
- Strong understanding of Sitecore architecture, personalization, workflows, templates, components, and integrations.
- Familiarity with tools such as Figma, Google Analytics, and project management platforms (e.g., Asana); experience with Tableau, BI platforms, and ContentSquare is a plus.
- Experience in travel, e-commerce, or retail industries is preferred.
Skills & Competencies
- CMS Product Expertise – Deep knowledge of Sitecore capabilities, governance models, and optimization techniques.
- Content Strategy Alignment – Ability to translate business and marketing goals into CMS functionality and workflows.
- Data-Driven Decision-Making – Skilled at leveraging analytics and A/B testing to guide Sitecore enhancements.
- Cross-Functional Collaboration – Adept at aligning technical, creative, and business teams around shared Sitecore goals.
- Clear Communication – Able to explain CMS capabilities and limitations to both technical and non-technical stakeholders.
- Execution & Leadership – Capable of managing multiple Sitecore initiatives from concept to delivery in a fast-paced environment.
About Talento
Talento Human Capital Management provides talent and organizational solutions enabling businesses to evolve beyond tactical human resources management. Our footprint spans across the US, Latin America, and Asia.
People + Passion + Perseverance = Progress.