Senior Brand Content Manager
Location: Los Angeles – Hybrid
Overview
Talento has partnered with a beloved global character lifestyle brand to find a Senior Brand Content Manager to join their growing marketing team. This position plays a critical leadership role in developing and managing brand content across animation, digital, and licensing channels. The ideal candidate will have deep experience leading creative content campaigns, a strategic understanding of multimedia storytelling, and a passion for driving brand engagement through character content. This is a
unique opportunity to shape and scale content for an iconic and culturally relevant brand.
Responsibilities
Brand Content Development & Production
- Develop and oversee brand storytelling initiatives across animation, live action (licensing/retail), digital, and experiential platforms
- Provide high-level brand and creative direction to ensure alignment with overall brand identity and tone across all content
- Collaborate with internal creative teams and external agencies/vendors to produce best-in-class content (social, video, live action, animation)
- Vet, manage, and serve as liaison to vendors including writers, editors, designers, and talent
- Review and provide strategic feedback on brand content submissions across digital, retail, and space licensing channels
- Represent the brand at events and help capture and develop event-related content
- Stay ahead of emerging trends in content, social media, and pop culture to forecast content strategy opportunities
Marketing & Cross-Functional Collaboration
- Act as the primary senior marketing representative in cross-functional meetings, brainstorms, and strategy sessions
- Support broader marketing efforts across brand, PR, corporate communications, and event activations
- Maintain and communicate brand guidelines to internal teams and external partners
- Partner with departments such as Creative, Sales, Legal, E-commerce, and Business Development to ensure alignment
- Liaise with global (Japan HQ) counterparts to ensure brand consistency internationally
- Assist with compiling internal reports using KPIs, social feedback, and content performance data
Team Leadership & Project Management
- Provide guidance and mentorship to junior marketing staff
- Track project timelines, issue POs, submit invoices, and maintain budget oversight
- Organize and manage project approvals and maintain accurate documentation
- Ensure all deadlines are met in a fast-paced, collaborative environment
Requirements
- Bachelor’s degree in marketing, communications, animation, or related field
- 7+ years of experience in brand marketing, content production, or licensing/retail environments
- Proven experience with both live-action and animated content development
- Strong skills in digital photography and videography (mobile, DSLR, basic editing)
- Proficient in MS Office (Excel, PowerPoint, Word), Adobe Creative Suite, Airtable
- Excellent copywriting, organization, and multitasking abilities
- Enthusiasm for character brands and strong knowledge of pop culture
- Experience managing paid content and working with performance data a plus
- Bilingual (English + additional language) a plus
Compensation
$120,000–$130,000 base salary + bonus
About Talento Human Capital (TalentoHC):
TalentoHC is a leading talent acquisition, executive search, and human capital consulting partner, dedicated to helping our clients build their best teams yet. Our success is driven by our unwavering commitment to fostering an inclusive and diverse workforce,
embracing individuals from various backgrounds, perspectives, and skills. Talento Human Capital is an equal opportunity employer.
People + Passion + Perseverance = Progress.