Role Snapshot
Title: Brand Manager – CPG Company
Location: Los Angeles, CA (Hybrid)
Employment Type: Full-Time
Experience: 3+ Years
Salary Range: $130,000-$140,000 + bonus
About the Opportunity
TalentoHC is partnering with a fast-growing, innovative CPG company to identify a Brand Manager to drive growth and brand strategy for an assigned product portfolio. This role leads product innovation, renovation, marketing activation, and portfolio strategy by leveraging consumer insights, category trends, competitive intelligence, and business analytics to achieve revenue and profitability goals. The Brand Manager partners cross-functionally with Sales, R&D, Finance, Operations, and Marketing teams to bring new products to market, optimize existing offerings, and develop strategies that strengthen brand awareness, consumer engagement, and business performance. The ideal candidate is a strategic and hands-on brand leader with strong CPG fundamentals, experience managing product P&Ls, and the ability to lead cross-functional teams through successful product launches and commercialization.
Key Responsibilities
- Lead product management, innovation, renovation, and marketing initiatives for assigned product lines.
- Develop strategies and business plans to achieve annual volume, revenue, and gross margin objectives.
- Analyze consumer, category, and competitive insights to identify growth opportunities and inform strategic decisions.
- Partner with leadership on business reviews, portfolio recommendations, and long-term growth strategies.
- Lead cross-functional teams through product development, commercialization, and post-launch analysis.
- Build business cases, forecasts, and stage-gate recommendations for new product opportunities.
- Manage project timelines, milestones, and execution plans to ensure successful launches.
- Lead consumer research initiatives including concept testing, sensory testing, and market validation.
- Develop marketing activation plans to increase awareness, trial, and household penetration.
- Partner with Sales to create selling materials, commercialization strategies, and customer presentations.
- Support packaging strategy, product positioning, and consumer-facing messaging.
- Manage annual budgets and track investments to maximize business impact.
Qualifications
- Bachelor’s degree required; MBA preferred.
- 3+ years of brand management experience within consumer packaged goods (CPG), food, beverage, or related industries.
- Strong understanding of consumer insights, syndicated data (Circana, Nielsen, Numerator), and category analytics.
- Experience managing product P&Ls, including revenue, margin, and cost drivers.
- Proven ability to lead cross-functional teams and successfully launch new products.
- Experience developing marketing programs that drive brand growth and business results.
- Strong strategic thinking, communication skills, and ability to influence across teams.
About TalentoHC
TalentoHC is a leading executive search and talent solutions firm connecting organizations with exceptional professionals across Human Resources, Finance & Accounting, Technology, Operations, Supply Chain, Marketing, Sales, Legal, and Executive Leadership. We partner with organizations to deliver direct hire, executive search, contract staffing, and workforce consulting solutions that drive long-term business success.
Equal Opportunity Employer
TalentoHC and our client are equal opportunity employers committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.